Most eco friendly sweatshirts are 85% organic cotton and 15% recycled polyester. Our research for eco-friendly offerings met with an issue that bothered us a little. We are introducing sweatshirts to our range in the coming weeks. Our T-shirts are all organic cotton, you can read more about that here. It will mean that you’ll have to wait a little bit longer to get your T-shirt (or sweatshirt – coming soon) up to 10 days. It also means that we can offer more designs. Our T-shirts will now be printed to order, this will mean no waste and no running out of certain sizes. There is no way of knowing the right sizes to buy. We’ve always ordered each design in small numbers to avoid waste, but this has resulted in some sizes running out quickly and others sitting on our shelves. We did a lot of research about the products we use, these are the links to our suppliers, if you’d like to read more about their ethical credentials
Who made my clothes?Īnother thing that was massively important to us when we looked at printing our art onto T-shirts is how the T-shirts are made. The idea of producing products which add to land fill and pollute the planet in any way fills us with absolute horror. Our t-shirts are a celebration of nature, using accurate depictions of exquisite creatures, all hand drawn. Synthetic garments are not bio-degradable so all of these items are either burned or go to landfill.
Because of the speed of production, corners are cut and the cheapest textiles and dyes are used.īecause we’re buying more, more and more clothes are disposed of by both consumers and producers. The fashion industry is the second most polluting industry on the planet. The average person buys 60% more clothing than they did 15 years ago, 60% that’s huge! Environmental impact This has resulted in cheaply made ‘of the moment’ pieces There has been a rapid speed up of trend cycles, clothes shopping has become a weekly event for many, with items being worn once or twice before being cast aside for the next trend. In the last twenty years the fashion industry has changed. These are the conversations we’d love you to have when you’re wearing your Lifeforms Art T-shirt, you are the voice for nature. “Did you know that the Great Auk was the first bird to be called penguin – possibly meaning white head?” “No, it’s a Great Auk, did you know that the great auk became extinct in 1844?” Then we had a lightbulb moment – T-shirts! What better way is there to show your love for the planet and the creatures we share it with than showing it to the world on your t-shirt. Initially, we looked at making 3 dimensional models/sculptures, like the ones Ian used to make for zoos and museums (have you seen the dodo at Chester zoo or the elephant at Dudley zoo?) But we thought 2d art was more accessible to everyone.
We were looking for a way to spread the word about how amazing nature is and how we can all play a part in conservation. We started Lifeforms Art as an extension of our conservation work.
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